Wholesale refers to a type of business that buys large quantities of merchandise directly from the manufacturer or distributor, stores them in a warehouse, then sells them in bulk to retailers or consumers. The ability to store large quantities at a time is the key to secure discounted rates from a manufacturer. Wholesalers can meet demand from numerous customers at one time. There are various benefits if you consider buying from a wholesaler when purchasing huge quantities. Here are some of the advantages of buying from wholesalers: Discounts: wholesaler deals in large quantities. When you buy multiple units at once it allows you to save money and invest them in other business activities. You can even negotiate with a wholesaler for better pricing. Any kind of business love to save some extra money while striking a deal. Efficiencies: when retailers or individuals find a wholesaler or wholesalers that are reliable and provides merchandise according to the need, they generally stick to them for future trades. Sometimes manufacturers are not able to provide the required amount of goods needed by the company, in this case, wholesalers are much more reliable as they are connected to numerous manufacturers for their day-to-day supplies. Variety: another important benefit of buying from a wholesaler is that you find a wide variety of goods available with them. In some cases, you will be able to find most of your requirements from a single wholesaler which is a good solution for your business. You even have the potential to expand the types of items that you offer through buying from the wholesaler which in turn will help you expand your customer base. Establish products: when you buy from a wholesaler you are more likely to buy goods of the brands that are highly familiar to the people. When people make a purchase, they often choose a brand that they are familiar with or have used before. The more aware a person is about a brand, the more likely they are to purchase. At the same time, people want quality without having to spend more. Minimize the shipping cost: when you buy in large quantity from a wholesaler, you will find that the shipping cost tends to be lower than if you were to purchase in small quantity. Having lower shipping cost mean more money to invest in your business.